Migration · WordPress → Framer
Leave WordPress behind. Keep every ranking.
Content exports from WordPress to Framer CMS with metadata, authors, and dates intact. Plugins are replaced by native features or integrations — audited one by one.
Sound familiar?
The zero-loss method
01 — Map
Full URL inventory and 301 redirect map before anything is built. Every page accounted for.
02 — Parity
Metadata, schema, and analytics carried over exactly — plus a redesign where the data says it pays.
03 — Prove
Pre/post crawl comparison and Search Console monitoring until rankings are confirmed stable.
THE PIPELINE
Five stages, in this order, every time.
The order matters more than the tooling. Redirects written after launch are guesswork; redirects built from a pre-launch crawl are arithmetic. Every migration I run follows the same sequence, and each stage produces an artefact you can check.
01
Crawl
Full inventory of every indexed URL, title, meta description, heading and internal link on the existing site.
02
Map
One-to-one old→new URL map. Pages that merge get a decision, not a default.
03
Rebuild
Design and build in Framer, with a component system and CMS collections behind it.
04
Redirect
301s written and tested before DNS moves — not after traffic drops.
05
Verify
Post-launch crawl compared line-by-line against the baseline.
HONEST SCOPE
What moves across — and what genuinely does not.
Most migration pages only list the wins. Here is both halves, because the second half is where projects go wrong when nobody mentions it up front.
Moves across cleanly
Pages, posts and their URLs — structure preserved or deliberately improved
Titles, meta descriptions and canonical tags, carried page by page
Images, re-exported at sensible sizes rather than dumped at original weight
Internal linking, rebuilt so it actually reinforces your key pages
Schema markup — usually improved, since most WordPress plugins emit the bare minimum
Forms, redirected to a provider that will not need a plugin update every month
Does not come with you
Plugins. Framer has no plugin ecosystem — functionality is either native, a code component, or a third-party embed
PHP templates and custom theme code. This is a rebuild, not a port
Complex membership, LMS or multi-vendor commerce — those belong on a platform built for them
WooCommerce catalogues of any real size
Anything depending on server-side logic at request time
RISK
What actually goes wrong, and when you notice.
Migration damage is rarely visible on launch day. The site looks better, everyone is pleased, and the problem surfaces three weeks later in Search Console. These are the four failures I check for specifically, because they are the ones that cost traffic.
Silent 404s on long-tail pages
Everyone redirects the top twenty URLs. The damage comes from the two hundred old blog posts nobody remembered, which collectively carried more traffic than the homepage.
Metadata regenerated from templates
A new site that auto-generates titles will quietly overwrite years of hand-tuned ones. Every title and description gets carried across deliberately, then diffed against the baseline.
Redirect chains
Old site had redirects already. Point new redirects at those and you get chains that leak authority and slow crawling. Chains get flattened to a single hop.
Internal links pointing at the old structure
Body-copy links inside migrated content often still reference old paths. They resolve via redirect, so nothing looks broken — but the signal is diluted.
TIMELINE & COST
What it takes, and what it costs.
from $3,800
migration with redesign
6–10 weeks
depending on page count
1:1
redirect map, no guesswork
Fixed
quote agreed before kickoff
A migration is quoted after a discovery call and a crawl of the existing site — the page count and the state of the current URL structure are what actually drive the number, not a guess. The quote is fixed before work starts.
SEE IT DONE
InvestorKit — an Australian property investment firm — moved off WordPress with its content equity intact. The case study covers the baseline crawl, the redirect map and the post-launch comparison.
Founder-led Framer studio by Zakir Ullah — Official Framer Expert & Creator. Design, build, migrate, maintain and rank — one person, end to end.
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